Marketer’s Blog

Thoughts, ideas and experiences by Jomar Reyes

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The Latest Blog Posts


Q: What is Measurecamp? A: The Analytics Community Gone Viral

In March 2017, I flew to London with colleagues from IIH Nordic, to attend my first Measurecamp (See the below short film). In August 2017, together with some of these colleagues and a team of volunteers, we are producing the first Measurecamp…

Viral Commercial: Mads Mikkelsen brings back 'Probably the best' of Carlsberg's Advertising

World renowned Danish actor, Mads Mikkelsen, has been featured in the the ad that calls for the return of 'probably the best beer in the world' slogan. This TV ad, will probably be viewed more on social media than traditional television…
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Video: Getting Started with Google Analytics

For marketers, there is no longer any excuse not have a proficient level of understanding online data. Google Analytics is now the platform that all marketers need to have a basic command of. Google Analytics has lead the way as the analytics…
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Secrets to Public Speaking - The TED Formula

TED talks have had a big impact on my style of presentations, talks and lectures. In this film, the founder of TED Chris Anderson, give some of the secrets behind what makes TED talks what they are today. This film is a 'must watch' every…

Talk: Digital Marketing Ecosystem & the Marketing Technologist

My talk at Web Analytics Wednesday focused on rethinking how marketing is now more about creating an  interdependent assets and technologies in an ecosystem environment.

The New CMO - Content Management Optimisation

Content management optimisation is a new discipline that all marketers need to master, or at least understand the importance of. Optimisation of content is something that should occur in the planning, development and maintenance stages of content…




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About this Marketing Blog

A word, from the nerd…

This blog site is to share experiences in the ever changing world of digital marketing and the technologies that are associated with it.

I’m supporting, curating, editing and maintaining this site as my personal blog about my profession. Looking back at my career, I’m honoured have worked for companies like IBM, ACNielsen and recently at Saxo Bank being one of the first people to work at the forefront of Social Media and Content Marketing initiatives.

Today, I’m a part of the IIH Nordic, family, which is Northern Europe’s leading analytics agency.  As the Head of Events, Partner Relations and a Senior Strategist I deal with the latest marketing technologies, produces some of the industry events for marketing in the Nordics as well as develops digital strategies for some global brands.

Looking forward, technology is going continue to change, disrupt and create new opportunities for many industries, and it isn’t finished with marketing. This industry is not for the faint hearted, or those who like to work in a comfort zone. For us others, it is going to be a future of continual learning, adapting and evolving our skills and most importantly, our attitudes.

Enjoy the blog, and just a special word of acknowledgement to my colleagues at IIH Nordic. A house with some amazing minds and people who share the same passions.

All opinions, comments and ideas stated are that of the writer of each post.

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