,

Viral Commercial: Mads Mikkelsen brings back ‘Probably the best’ of Carlsberg’s Advertising

World renowned Danish actor, Mads Mikkelsen, has been featured in the the ad that calls for the return of ‘probably the best beer in the world’ slogan. This TV ad, will probably be viewed more on social media than traditional television as it’s viral appeal has people around the world hitting that share button.

Read more

, ,

Video: Getting Started with Google Analytics

For marketers, there is no longer any excuse not have a proficient level of understanding online data. Google Analytics is now the platform that all marketers need to have a basic command of. Google Analytics has lead the way as the analytics tool of choice for the majority of websites, and as a free tool (And a part of the Google ecosystem) it has become the default currency in using online behavioural data.
Read more

, ,

Secrets to Public Speaking – The TED Formula

TED talks have had a big impact on my style of presentations, talks and lectures. In this film, the founder of TED Chris Anderson, give some of the secrets behind what makes TED talks what they are today.

This film is a ‘must watch’ every time you are preparing your next talks.

,

Talk: Digital Marketing Ecosystem & the Marketing Technologist

My talk at Web Analytics Wednesday focused on rethinking how marketing is now more about creating an  interdependent assets and technologies in an ecosystem environment.

The New CMO – Content Management Optimisation

Content management optimisation is a new discipline that all marketers need to master, or at least understand the importance of. Optimisation of content is something that should occur in the planning, development and maintenance stages of content management.
Read more

,

Social Media Advertising – An Overview

As the usage of social media continues to grow, possiblities for advertising through the social networks is rapidly evolving as new channels of effective reach, impact and ulitmately results.
Read more