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Viral Commercial: Mads Mikkelsen brings back ‘Probably the best’ of Carlsberg’s Advertising

World renowned Danish actor, Mads Mikkelsen, has been featured in the the ad that calls for the return of ‘probably the best beer in the world’ slogan. This TV ad, will probably be viewed more on social media than traditional television as it’s viral appeal has people around the world hitting that share button.

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The New CMO – Content Management Optimisation

Content management optimisation is a new discipline that all marketers need to master, or at least understand the importance of. Optimisation of content is something that should occur in the planning, development and maintenance stages of content management.
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