Analytics looks at the latest tools in turning data into insights to help with the decision making process.

, ,

Video: Getting Started with Google Analytics

For marketers, there is no longer any excuse not have a proficient level of understanding online data. Google Analytics is now the platform that all marketers need to have a basic command of. Google Analytics has lead the way as the analytics tool of choice for the majority of websites, and as a free tool (And a part of the Google ecosystem) it has become the default currency in using online behavioural data.
Read more