Analytics looks at the latest tools in turning data into insights to help with the decision making process.

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Q: What is Measurecamp? A: The Analytics Community Gone Viral

In March 2017, I flew to London with colleagues from IIH Nordic, to attend my first Measurecamp (See the below short film). In August 2017, together with some of these colleagues and a team of volunteers, we are producing the first Measurecamp in Copenhagen at the stunning global headquarters of Siteimprove.

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Video: Getting Started with Google Analytics

For marketers, there is no longer any excuse not have a proficient level of understanding online data. Google Analytics is now the platform that all marketers need to have a basic command of. Google Analytics has lead the way as the analytics tool of choice for the majority of websites, and as a free tool (And a part of the Google ecosystem) it has become the default currency in using online behavioural data.
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